Fact or Fallacy?

1

Testing a Claim

Designing a Fair Investigation to Support or Refute a Claim

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2

Sample Selection and Sample Size

Why Who You Ask Matters as Much as How Many

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3

Emotive vs Evidence-Based Claims

Telling Persuasion Apart from Proof

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4

Placebos, Blinding and Control Groups

How Trials Guard Against Expectation and Bias

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5

When Society and Economics Shape Data

Funding, Framing and the Manipulation of Statistics

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6

Correlation Is Not Causation

Confounders, Coincidence and the Traps of a Trend

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7

Science in the Media

Headlines, Hype and the Words People Misuse

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8

Conflicts of Interest

How Money and Motive Can Bend the Evidence

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9

The Halo Effect and Pseudoscience

Spotting Claims That Only Sound Scientific

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10

Fraud and the Self-Correcting Process

How Science Catches Its Own Mistakes

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11

Module 7 Review: Fact or Fallacy?

Putting the Evidence Toolkit Together

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